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Pink Key Consulting conducted a nine month long project which included bringing to market four key promotions for Special K and All-Bran brands as well as a two-month in-depth overhaul and documentation of the Kellogg's promotional processes. This year PKC has managed activity that has seen Kellogg's Special K Body Fat Analysers on sale in promotional dump-bins in every JJB store nationwide, supported by a Kellogg Special K on-pack promotion.

Richard Pink has now been asked to return to Kellogg’s for a further four months to manage the Kellogg’s European Promotions Department on an interim basis.

All-Bran F2 Mini-guide pack insert and Self Liquidating Promotion		All-Bran Pedometer Free Mail In Offer

Highly innovative book promotion. The first time Kellogg's has run a book stuck to the inside of the pack visible through a window.		This promotion was the first Kellogg's Free Mail In for five years redeemed at some of the highest levels ever seen for a Kellogg's Free Mail In offer.



Books fixed to over 4 million packs.		Over 1 million pedometers purchased.

Special K Personal Training Watch		Promotions Process Project

The most sophisticated Kellogg's on-pack premium ever and completely unique to Kellogg's. Stunning consumer value and virtually 100% redemption on the estimated promotional quantity. A massive success for the Special K brand.		A two-month project to overhaul and document all promotional procedures for the Kellogg's UK promotions division including creation of a permanent reference manual and induction document that Kellogg’s intend to roll out to all European markets.