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DISCOVERY
CONCEPTS
Discovery Concepts is an American based promotional premiums company which is retained by clients such as Pizza Hut and Kentucky Fried Chicken. |
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For 18 months PKC has been the new business development arm for Discovery Concepts, obtaining development meetings for them with potential clients such as Shell, Central Networks, Mattel, Swizzles Matlow, Harley Davidson and many children’s magazine titles.
A number of these meetings have led to the development of promotional premiums and new client relationships. |
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JANE
ASHER
Jane Asher is a renowned actress, writer and businesswoman. Since April 2006 Pink Key Consulting has held the exclusive rights to the development of the Jane Asher Brand. In this time the Company has initiated relationships with four licensees who will launch a range of Jane Asher branded products, focussed on the development of Jane Asher bakeware and related items. |
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The
range of items due to be launched at the Spring Fair will include:
Metal
non-stick bakeware by the More Than Group
Ceramic Kitchenware
Kitchen Textiles
Baking Accessories |
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COLOUR
ME BEAUTIFUL
Colour Me Beautiful is a UK based rapidly growing fashion and style
consultancy. Through their network of 350 consultants across Europe,
they give style and colour advice to thousands of consumers and
corporations. They are regarded as the clear leader in their field.
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May 2006 PKC has worked in consultation with Colour Me Beautiful to
develop a licensing strategy for the brand. This has resulted in number
of key discussions that will see the brand moving into new areas in
the next 12 months.
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INSTITUTE OF SALES PROMOTIONS
The ISP is the official representative body of the promotions industry, providing education, legal advice and policy, as well as representing the UK in the European Promotions and Advertising Forum.
For many years Richard Pink has worked closely with the ISP, having previously been a Board member. He has been a regular judge on the panel for the prestigious ISP awards and, for the last three years, has been a panel chairman and on the Grand Prix selection committee. |
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| For the last three years Richard has also been one of the lecturers for the ISP education arm, giving the key lecture to ISP Diploma students on Promotions and Licensing. As a result of this, since 2005 Richard has been a designated marker for one of the Diploma modules.
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BABY
LIFELINE
Baby Lifeline is a Coventry based charity, solely dedicated to the improvement of peri-natal care in the UK. It provides advice, training and education to midwives, as well as fund-raising for vital equipment for hospitals that will improve standards in maternity units and save the lives of countless premature babies. |
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PKC has worked with Baby Lifeline since December 2005, helping them to develop key events during the year and negotiating philanthropic and CRM partnerships to assist in their fund raising activities. Key partnerships secured have been with Entara and Mattel. |
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BLU-TACK
Blu-Tack, owned by Bostick, is the market leader in domestic adhesives.
Pink Key Consulting has managed two major promotions for Blu-Tack.
The first in October 2006, which was Blu-Tack's first ever licensed
promotion, was a partnership with Disney's 'Meet the Robinsons' theatrical
release, a holiday competition with runners up prizes of goody bags. Pink
Key Consulting managed all the competition handling as well as the copy
development.
The second was to accompany the DVD release of Spiderman 3 with Sony
Pictures. Pink Key Consulting helped to create the innovative 'Make your own
Spiderman out of Blu-tack' competition and managed the development of the
promotion on pack .
Go to the Blu-Tack website to see more of this promotion and see more about
Blu-tack
www.blu-tack.co.uk
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