BLU-TACK, owned by Bostick, is the market leader in domestic adhesives. Pink Key Consulting has managed major promotions for BLU-TACK since 2006.

The first of these, BLU-TACK's first ever licensed promotion, was a partnership with Disney's 'Meet the Robinsons' theatrical release, a holiday competition with runners up prizes of goody bags. Pink Key Consulting managed all the competition handling as well as the copy development.

The second promotion was to accompany the DVD release of Spiderman 3 with Sony Pictures. Pink Key Consulting helped to create the innovative 'Make your own Spiderman out of BLU-TACK' competition and managed the development of the promotion on pack.

In 2008 PKC helped BLU-TACK develop their innovative Narnia Promotion – an on-line competition.

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