News

The Institute of Promotional Marketing

The IPM has set up a Shopper Marketing Group, bringing together experts in the field to work together to promote the discipline. Their first task has been to define what Shopper Marketing actually is - not such an easy challenge, but one which they've risen to. Richard Pink is heading up a working party to decide how the group should function.

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The Kellogg Licensing Programme is gathering momentum - I will be exhibiting at the Brand Licensing Expo at the Mandalay Bay Convention Center, Las Vegas 12-14 June 2012. I will also be at the Brand Licensing Show Europe at Olympia 16-18 October 2012. - New deal now signed with the Portmeirion Group for Houseware and Kitchenware in the UK

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2011 Licensing Awards

Richard Pink, MD of Pink Key has once again Chaired the prestigious annual ‘Best Licensed Marketing Communication Campaign’ award run in association with Max Publishing. Read Richard Pink’s Licensing Source Book summary of the Best Marketing Communications Award here

Read the whole issue here

Check out Richard’s Top Ten tips for running a successful Licensed Promotion here