Blog Licensing Awards – Best Marcomms ! It’s that time again folks the panel members are gathered and poised like a coiled spring ready to pounce on your entries for this prestigious award. Last year the prize... Nom, Nom, Nom, Nom!!!! No I’m not hungry, well I am, but that’s another matter. I am however looking forward to lunch at the Dorchester on 26th April where Nancy and I will be... Promotions - Stop Clowning Around Any excuse for a good gag – what’s the worst insult that someone can level at you? ‘Who’s this clown? ‘ That’s because it implies a) that you’re a clown... Want awareness? Get incongruous! Oh how we laughed – but little did we know what a trend it was to become. Here’s the formula – you take your character, you link with a brand... We're Going on a Fun Hunt........ Take a walk down the cereal aisle, the biscuit aisle, the sweet aisle, in fact any aisle you like – its so boooring! Go back not too long ago... Promotional Licences - Want royalties? Show them the value! Shhhhh - there aren't any promoters listening are there? Good, now we're alone, I can tell you what I think you need to do to get a healthy fee from... Breakfast Cereal – A New hope!? Anyone who knows me knows that if I were a stick of rock I’d have the word ‘Kellogg’s’ printed through me. I also have the dubious distinction of being the... BLLAs - We are in the running again! Print It was only when I took a step back after Nancy and I had finished building our stand at BLE last year I realized that we had an ‘AGENCY... A Load of Bowls A Load of Bowls...
