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Fizz Creations SLUSH PUPPiE Products coming in June 2016

The long awaited SLUSH PUPPiE range from Fizz Creations is set to hit stores in June 2016.  Here is a sneak preview of what is to come.

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Mad Beauty Win PACKAGING DESIGN OF THE YEAR – NEVER TOO OLD – VINTAGE KELLOGGS COLLECTION The Beauty Awards 2016

Mad Beauty Win
PACKAGING DESIGN OF THE YEAR – NEVER TOO OLD – VINTAGE KELLOGGS COLLECTION
The Beauty Awards 2016

MAD BEAUTY are exceedingly proud to announce that they won THE PACKAGING DESIGN OF THE YEAR at the prestigious The Beauty Awards 2016. On Thursday 24th November 2016 at the Banqueting House, Whitehall, London

The Awards now in their 16th year brings together brands, retailers and advisors to celebrate the very best in beauty in the UK.

The win was for MAD BEAUTY’s delightful range of Never Too Old vintage-inspired beauty & accessory products which takes memorable vintage images from the KELLOGG’S iconic 1950’s advertising campaigns. Products include Bath & Body products as well as stationary and beauty cosmetic bags and accessories

Kimm & Miller Sign on For SLUSH PUPPiE

Kimm & Miller Sign on For SLUSH PUPPiE

Pink Key Consulting has welcomed Kimm and Miller to the licensing programme for the SLUSH PUPPiE brand.

The licensee will be developing food and non-food gifting products, launching in time for the Christmas 2017 period.

The two companies already enjoy a successful relationship with the Kellogg’s Vintage licence – they collaborated on a seasonal food gifting range which has been a hit in Debenhams for the past two years.

Richard Pink, MD of Pink Key Consulting, said: “We are delighted to be working with Kimm and Miller once again – we love their creativity and we expect that this new range will be just as successful as their Kellogg’s Vintage range has been.”

Dave Kimm, commercial director at Kimm and Miller, added: “We are thrilled to be working alongside Pink Key on SLUSH PUPPiE, an iconic brand that we are very excited to be introducing to the food gifting category.”

FIZZ CREATIONS SIGNED AS SLUSH PUPPiE LICENSEE

FIZZ CREATIONS SIGNED AS SLUSH PUPPiE LICENSEE

Pink Key Consulting Ltd are delighted to announce signing of Fizz Creations as a licensing partner for SLUSH PUPPiE .

Fizz will be developing a range of gifts that will appeal to both adults and children that will be distributed to retailers globally. At the core of the range will be tabletop SLUSH PUPPiE maker and related items that will allow consumers to recreate their frozen beverage at home.

Richard Pink from PKC says ‘we are delighted to have Fizz on board, we’ve seen their range of products and its everything that SLUSH PUPPiE should be about – highly interactive and loads of fun’.

Dominic Boon from Fizz Creations says “We are really excited to be working with Pink Key and SLUSH PUPPiE, which is such an iconic brand that has proven its popularity and longevity over many decades. We look forward to bringing some exciting products to market very soon.”

POETIC GEM SIGNED AS FIRST SLUSH PUPPiE LICENSEE

POETIC GEM SIGNED AS FIRST SLUSH PUPPiE LICENSEE

Pink Key Consulting Ltd are delighted to announce Poetic Brands as their first licensing partnership for their newly acquired SLUSH PUPPiE brand.

Poetic Brands will be developing nightwear, beachwear and related accessories that will be distributed to retailers throughout the UK.

Richard Pink from PKC says “we are delighted to have Poetic Brands on board, we love their approach to design and are looking forward to seeing some great products in the market”

Elliott Matthews from Poetic Brands says – “we’re really excited to be working with SLUSH PUPPiE & Pink Key, we’re expecting the first ranges in stores for Spring/Summer 2017”

Carol Janet the US agent and design agency for SLUSH PUPPiE programme says’ The SLUSH PUPPiE brand continues to grow through strong global partnerships.

PINK KEY APPOINTED AS UK & EUROPEAN AGENT FOR SLUSH PUPPiE

PINK KEY APPOINTED AS UK & EUROPEAN AGENT FOR SLUSH PUPPiE

Design Plus USA has appointed Pink Key Consulting as the exclusive UK and Europe licensing agent for the Slush Puppie brand.

Pink Key is looking at extending Slush Puppie into all available categories.

“We think Slush Puppie is the perfect addition to our portfolio alongside Pringles and Kellogg’s Vintage,” Richard Pink from Pink Key Consulting told Licensing.biz.

“It has a wonderful heritage that appeals to adults but it’s also going to allow us to develop some fantastic children’s products too.”

Licensing.Biz Interview

Licensing.Biz Interview

Click here to read Richard’s Interview regarding the Pringles Licensing Programme.

Brand Licensing Europe 2015

Brand Licensing Europe 2015

Pink Key Consulting had a brilliant BLE 2015 and as a result of the show we are in discussion with several potential new licensees for all our of brands.

 

Brand Licensing Europe 2015

Brand Licensing Europe 2015

Click on the links to read some of the Press article published in the run up to Brand Licensing Europe 2015

Press 1

Press 2

Press 3

Breakfast Cereal – A New hope!?

Anyone who knows me knows that if I were a stick of rock I’d have the word ‘Kellogg’s’ printed through me. I also have the dubious distinction of being the last Promotions Manager at said company who ran a promotion with a licence on it (Shrek in case you’re wondering), at least that was the case. I was there when there was nothing but fun in the box – Jimmy Neutron was sweeping all before it (who?!) and you couldn’t move down the cereal aisle for the amount of film and TV property jumping off every pack.

Then  – it all stopped  – suddenly we weren’t allowed to delve into the new packets anymore to grab a Bi-carbonate of Soda powered submarine (one for the kids, that one), ignoring (and possibly binning) the cereal in an attempt to the get to the toy. These were simple pre-Xbox times my friends.

But almost overnight a walk down the cereal aisle became like a step back in time. Fun? We suddenly weren’t allowed that; just good healthy living – suddenly if we even looked at a packet of Frosties all our teeth would drop out and we’d gain 2 stone. Utter nonsense of course but don’t get me started on that ….

I think the question I’ve been asked most whether I was working, consulting or vaguely associated with Kellogg’s was ‘How do I get my brand onto their packs?’ I wont go into all the reasons why the answer to that question was never straightforward, and why the chances were always negligible. However I will say that I believe the demise of the breakfast cereal promotion did have a profound effect on the attitude of promoters in general. Cereal promotions were always high profile and a benchmark in what could be achieved using a brand and a licence. Other potential promoters watched, or at least noticed them and they gave ideas to the manufacturers of other products to what they could do with a licence.

When these licensed promotions disappeared, the ground on which this activity took place became a relatively barren place – the mantel was never really picked up by anyone.

However a new hope has appeared and co-incidentally  it’s Star Wars providing it! Kellogg’s and Weetabix are both venturing in to the wonderful world of licensing again. Weetabix have launched a partnership with Cartoon Network (albeit focused on encouraging healthy eating – smart move that!) http://www.thegrocer.co.uk/buying-and-supplying/marketing/weetabixs-weetabuddies-in-cartoon-network-partnership/529792.article , and the Manchester cereal giant have come out of the blocks with all guns blazing – Frozen and Star Wars cereals and what’s more, a free band on gift in the form of a light sabre spoon !

It’s great to see this kind of activity potentially making a comeback, not only does it bring life and a bit of fun to the category, it also potentially raises the profile of the potential for licence promotions for everyone – there has clearly been an awakening in the force …….