Richard is highly regarded within the Promotions Industry for his understanding of how promotions work and the best mechanics to use to deliver promotional objectives. Richard was previously Promotions Controller at the Kellogg Company managing a wide-ranging, high profile promotional programme, and was responsible for overhauling Kellogg’s promotional procedures.

Pink Key Licensing is able to deliver any size of promotional programme cost–effectively, including on-pack offers, competitions, coupon campaigns, on-line and text-based promotions. We can manage all aspects of the promotion if required including design, copy writing, budgeting, over-redemption insurance and legal compliance.

Pink Key Licensing is also able to deliver bespoke and ‘off the shelf’ promotional premiums of the highest quality in any material including design, modeling, manufacturing, shipping as well as all necessary quality control.

Pink Key Licensing has managed promotional projects for Blu-tack, Johnstone’s Juice, DC Thomson and a year–long programme for Four Star Pizza in the Republic of Ireland.

Richard is the Head of Awards at the Institute of Promotional Marketing